About

THIS IS

overthrow-logo-black-classic-LONG-FORCE-1024x180-white

the former counter culture

Home of the yippies

a political activist group

was taken over by

OVERTHROW

IN JUNE 2014

THIS IS

overthrow-logo-black-classic-LONG-FORCE-1024x180-white

the former counter culture

Home of the yippies

a political activist group

was taken over by

woven-label-scrap-logo-animation2

IN JUNE 2014

Launched in the heart of Downtown New York in a building that was once a former activist hub directly across the street from the former punk club CBGB’S, Overthrow has become more than a group fitness boxing brand. Overthrow has become a lifestyle brand, reflecting cultural and political movements across the world.

Driven by founder Joey Goodwin , Overthrow has established the Bleeker Street site as a destination for boxing world champions, leaders within film, fashion and music. Overthrow is the go-to for high intensity classes for boxing and fitness enthusiasts. In addition Overthrow provides subsidised boxing classes for people battling Parkinson’s disease, donation classes for Planned Parenthood and the ACLU, as well as a weekly defense class for members of the trans community. Overthrow is proud of its ongoing work in support of women’s rights and other community programming.

In September 2017 , Overthrow launched its 2nd site in Williamsburg in a former “Brooklyn punk bar institution” which overnight became a boxing and fitness destination.

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Fashion and celebrity influencers have become part of the fabric of the Overthrow lifestyle. The team delivered an apparel and accessories range that has become a sought after fashion brand in New York and reflects the brand values with integrity and credibility.

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Fashion and celebrity influencers have become part of the fabric of the Overthrow lifestyle. The team delivered an apparel and accessories range that has become a sought after fashion brand in New York and reflects the brand values with integrity and credibility.

Overthrow in January 2018 collaborated with Designer Rick Owens and Style queen Michele Lamy to launch LamyLand in Selfridges alongside a select group of fashion brands including Supreme and Off-white. This pop-up generated extensive press coverage in key UK publications and online media.

Overthrow is poised to take the next steps...